Have you ever had to write an 'About us' page for your website but been unsure of what to include? Let's face it, writing content for your website is hard. Determining how much you need to write and what you need to write about are no small tasks. Many business owners struggle putting more than a few sentences together about their business. Other businesses have plenty to say, but aren't sure what to include. Since we know it can be overwhelming, we've written up our guidelines for writing content that will create a compelling About Us page.
The About Us page is one of the most important pages on your website. It tells your visitors who you are, what you do and is a great opportunity to differentiate yourself from the competition. Website visitors go to the About Us page when they want to learn more about your business. Therefore, it is vital to have this information up to date and easy to find on your website. Read on to find out three best practices to follow when writing content for your About Us page.